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Breda University of Applied Sciences has the longest history (since 1966) in tourism and leisure education of all universities of applied sciences in the Netherlands, and consequently, an extensive international network in the field. BUas offers professional and academic bachelor’s and master’s programmes and also an associate degree programme.
Management bachelor's programme at Breda University of Applied Sciences, you choose so much more than that!
Unlimited opportunities with a degree in tourism
Exotic destinations, beaches and palm trees. If you choose the Tourism
Tourism is still one of the fastest-growing industries worldwide, and in terms of jobs it offers literally unlimited opportunities. ‘Many of our students choose to study tourism because they love travelling. Very quickly they find out that the field involves much more than organising and selling holidays.’
Charting a course
Marieke Hommelberg works in the placement office of the Academy for Tourism and is busy every day helping students find placements. In her eyes, a good placement is ‘an assignment or position that matches the student’s learning goals and the needs of the placement host company, but above all one that helps the student chart a course to a job that matters!’
‘Such a job could be a position in a sales or marketing department of a travel organisation, like TUI or Sunweb, but there are also other positions you might not immediately think of,’ says Marieke. ‘For example, city marketeer, which involves putting a destination on the map. NBTC (Netherlands Board of Tourism and Conventions) does that for the ‘Holland’ brand. Or just think of Breda Marketing or Visit Valencia. Creating apps is also an option, if that is where your interest lies; a city walk in Rotterdam, a‘Check the Queue Times’ app for an airport or for a theme park like De Efteling - these are the kinds of things you learn in our E-lab.’
Boost
‘During the Covid pandemic, people started focusing more on destinations closer to home and on day trips,’ Marieke continues. ‘This has boosted domestic tourism, and it makes the job market even more interesting. Jobs at day-trip and overnight recreation facilities, park managers at Landal Greenparks and other resorts, the development of greener destinations, such as Natuurhuisje.nl. People are now thinking more consciously about travelling, which is covered in the course modules on consumer behaviour and sustainability.
Creativity in solutions
‘Sustainability in tourism is a major challenge for our future professionals. As a policy officer with an organisation or the government you can contribute ideas towards solutions. How can you prevent over-tourism by better spreading tourism across locations and seasons? Rethinking is badly needed in this sector. In our new Aviation Management specialisation, students will soon be working on a future-proof aviation industry. Flexibility, creativity in solutions - that is important.’
Learning entrepreneurship
‘You also have to be entrepreneurial, and I don’t just mean having a passion for travel. You learn entrepreneurship with us, you study revenue models, financial management and efficient business operations. You study new concepts such as GoBoony, the Airbnb of campervans and motorhomes. Entrepreneurial students can graduate with an idea for their own business, BUas Startup Support helps them with that. With creativity and perseverance, the opportunities in tourism are unlimited!’
All our tourism programmes in a nutshell
In addition to the bachelor’s degree in Tourism Management that Marieke talked about in the interview above, there are plenty of other study programmes in the field of Tourism. Below you can find all our study programmes in the field of Tourism in a nutshell. Check out our website for more information and for Study Orientation Videos about the study programmes.
Tourism Management
In this four-year professional bachelor’s programme, students focus on sustainable tourism, social impact, digitisation and experience design. Students will work on real assignments for real companies, and BUas even has its own training company called Newways, where students book business trips for our own staff! What’s more, there’s learning in practice through company visits, excursions, work placements and a field trip, and students can shape their study pathways to their own interests.
Bachelor of Science Tourism
This three-year academic bachelor’s programme is a joint degree programme with Wageningen University & Research. The interdisciplinary degree programme has research projects in the field of sustainability, climate change and health. After graduation, students have direct access to a Master of Science.
Pre-master Leisure and Tourism Studies
In this one-year pre-master’s programme, students not only work on a
good theoretical foundation, but above all on research skills. This pre-master’s track gives direct access to the Master of Science Leisure and Tourism Studies.
Master of Science Leisure and Tourism Studies
This one-year academic master’s programme is the only academic master’s programme in the field of Leisure and Tourism in the Netherlands. It has a multidisciplinary approach with Experience & Storytelling and Placemaking & Events as the central research themes.
Master Tourism Destination Management
This one-year professional master’s programme offers students the opportunity to study at four different locations in the world, including three months of field research, to obtain wide-ranging intercultural experience and develop in-depth knowledge of tourism destinations.
Master Sustainable Outdoor Hospitality Management
This two-year multiple-degree professional master’s programme is Europe’s first master’s in camping resort management. Students will be studying six months each at Breda University of Applied Sciences in the Netherlands, University of Rijeka in Croatia, and University of Girona in Spain, and six months in a country of choice.
Do you still have students who are about to apply? Please note our deadlines
Are you in contact with students who would like to study at Breda University of Applied Sciences and haven’t applied yet? Please note that some of our deadlines have already passed, but EU students can still apply for our programmes that don’t have selection procedures.
Bachelor’s programmes
For applicants after 1 May, Breda University of Applied Sciences will decide whether or not they will be admitted to the programme.
Students are obliged to take part in the Study Choice Check.
Please see the application procedures per study programme below:
Students are selected based on additional admission requirements defined by the programme management.
Please take into account the strict deadline of 1 May for the programmes with selection-based admission. Applications after this date will not be taken into consideration.
Pre-master’s programmes
Students who comply with the admission requirements will be admitted.
Please see the full procedures below:
Master’s programmes
The application deadline is 15 August for EU students and 1 June for non-EU students.
Exception
An exception on the deadlines above is the executive Master Media Innovation. Because this study programme is exclusively online, the deadline for all applicants is 15 August.
Please see a full description of the application procedure below:
Submitting final documents in the case of conditional admission
The deadlines for submitting documents such as diplomas/certificates and English test results is 1 September for EU students and 1 July for non-EU students.
Application procedures
For more information about the application procedures, please check our website or get in touch with us!
Maaike, Pien and Madelon
Breda University of Applied Sciences
Mgr.Hopmansstraat 2, 4817 JT, Breda
The Netherlands
www.buas.nl | communications@buas.nl
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